Thursday 6 November 2008

Credit Crunch Forces Estate Agents To Focus On Search Engine Marketing

The credit crunch and global economic slowdown has negatively affected businesses across industries. Estate agencies and property businesses are some of the worst hit businesses in the market. Property prices are falling every month. The number of houses being sold per month have also declined. Many estate agents, small or large, in UK have been forced into administration. In the last 6 months many high street estate agenst have shut down business due to the credit crunch in the market.

However Estate agents and property businesses than have continued to focus on online marketing and have invested in building a strong online presence for their business have continued succeed in spite of poor market conditions. In spite of the slowdown in global economy, the internet has continued to grow. Property businesses with a strong online presence have managed to flourish and grow. Even smaller businesses are now focusing on online marketing and search engine optimisation in order to remain competitive. Businesses that have failed to realise the importance of website marketing to the success of their business are loosing out those that do.

More than 70% of property buyers in the developed markets begin their search on the internet. Estate agents who rank high on search engines like Gogle and Yahoo have a competitive advantage over those who do not. An increasing number of smaller businesses are now seen investing in online marketing which is fast becoming an essential element of any successful business model.

Click here for more information on search engine marketing for estate agents.

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